About Me
People-first,
product-led.
I design solutions, one product at a time. I’m a people-first, product-led product leader with 10+ years of experience leading and working with empowered teams across a variety of B2C, B2B, and Platform industries. I lead teams to create software products that people love to use, and that enable sustainable product-led businesses.
I thrive when working with teams to develop business and product strategies, and then coaching and empowering them to build products that are useful and valuable to the business. I believe in developing cultures and software development processes that help teams do the best work of their lives in environments that are healthy and fulfilling.
How I work
Product and Business leadership
Building and coaching empowered teams in safe, fulfilling environments. Developing systems and structures for teams to have the strategic context they need to own decision-making and move quickly to meet the needs of customers and the business.
Product management
Developing product vision and strategy, making sure teams work on the right problems for customers and the business, designing systems to ensure great execution and delivery.
Product discovery
Using design thinking to solve user and business problems and improve product/market fit.
Development process design
Understanding the needs of developers and the rest of the business, and collaborating with engineering leaders to design a development process that fits the culture of the organization and gets everyone involved in an appropriate way.
User experience research & design
I’ve done everything — and work to keep these skills up to date — including ethnography, heuristic evaluations, usability testing, participatory design, concept testing, and surveys. Content audits, style guides, and content creation. Flow diagrams, wireframes, interactive prototypes, and concept development.
Evenings & weekends
I workout, run, develop cool apps, watch my beloved Buckeyes and Browns (#Woof), travel the world… oh and officiate an occasional wedding.
Aaron Palmer — Product Manager
I build products
people keep using.
Product manager working from problem to shipped software — discovery, sharp scope, and the unglamorous details that make a product feel finished.
Spotlight
Products I've built
Six things I took from an idea to something real — mostly nights, weekends, and a stubborn dislike of clunky software.
Hover to previewAtlas Fitness
Training and recovery tracking built around how people actually work out — plan the week, log the set, see the trend.
Key outcomes
- Plan weekly training in minutes
- Log sets and track long-term progress
- Mobile-first experience for gym-floor use
Built with
Hover to previewNarrative Builder
A touchscreen-first story editor. Compose timelines, maps, slideshows, hotspots and product showcases — theme every surface, collaborate with your team, and run the result full screen across one or two displays.
Key outcomes
- Compose multi-display stories on touchscreens
- Theme every surface for brand consistency
- Enable real-time team collaboration
Built with
Hover to previewPre Trip
Everything you need settled before you leave: itinerary, docs, packing, and the small details trips fall apart on.
Key outcomes
- Consolidate itinerary, docs, and packing
- Reduce pre-trip coordination overhead
- Mobile companion for on-the-go access
Built with
Hover to previewOrganized Life Pro
Run your organizing business from one beautiful place. Manage clients, projects, staff, quotes, invoices, media, and marketing — all in one modern workspace built for organizers.
Key outcomes
- Unify clients, projects, quotes, and invoices
- Replace scattered spreadsheets and tools
- Streamline organizer business operations
Built with
Hover to previewVirtual GC
A virtual general contractor for homeowners. Answer the eight questions every project starts with, then turn those answers into a working plan, budget, schedule, and contractor package — with an AI advisor, contractor marketplace, and guided tours along the way.
Key outcomes
- Turn homeowner answers into structured project plans
- Generate budgets, schedules, and contractor packages
- Connect AI advisor with contractor marketplace
Built with
Hover to preview1-4-24
A casino-style dice game built for mobile: roll, lock your 1 and 4, build a pool toward a perfect 24, and decide when to bank it.
Key outcomes
- Create a fast, mobile-friendly dice game
- Teach risk/reward through lock-and-bank play
- Deliver a solo casino-style experience
Built with
Experience
Where I've worked
Current and prior companies where I've built products and teams.
Certifications